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This web site spoonplanet.com has the following on the homepage, "Collection of sterling silver souvenir spoons on the internet." Our analyzers noticed that the website also said " A huge and eclectic mix of unusual silver spoons." The Website also said " Click the link below to see a comprehensive listing of all the many spoons which are available for viewing. There is NO charge and there is NO registration required. Furthermore there are no big display ads to distract you. THE SPOON COLLECTORS OF SOUTHERN CALIFORNIA SCSC, A NON-PROFIT GROUP." The website's header had spoon collecting as the most important optimized keyword. It is followed by spooners, collectible spoons, and souvenir spoons which isn't as ranked as highly as spoon collecting. The next words spoonplanet.com used was .